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Associate Marketing Manager

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Date: Jan 14, 2022

Location: Irwindale, CA, US, CA 91706

Company: Bonduelle

What if your job had a real impact? 

By joining Bonduelle, the world leader in ready-to-use plant-based food, you are deciding to make a positive and sustainable impact on yourself, others, and the planet. You will play an active part in our mission: "inspire the transition toward a plant-based diet to contribute to people's well-being and planet health". Bonduelle is a family-run company of 14,600 people which provides over 100 countries with vegetables. 

Well established in the United States, our business unit includes 4 production facilities with more than 3,200 associates. We process fresh vegetables, salads and meal solutions with our own brands: Ready Pac Foods®, Bistro®, Ready Snax®, Cool Cuts® and Bonduelle Fresh Picked™. Join us at Bonduelle to start an adventure where people come first and contribute to a better future through plant-based food!


Day in the Life 

The Associate Marketing Manager is responsible for assisting in the development and execution of short and long-term brand strategy and marketing plans that leverage consumer, culinary, and customer insights, as well as future trends. The Associate Marketing Manager will focus on meeting business/financial requirements, and leading cross-functional teams to ensure delivery of profitable new products which meet consumer and customer needs.  




Base Brand/Portfolio Management

  • Supports the development and execution of brand strategy and marketing plans for our Single-Serve Salad business. 

  • Provides weekly analysis in the areas of shipments, and monthly assessment of performance, competitors, and category dynamics – generates a monthly scorecard. 

  • Works collaboratively across the company with cross-functional partners, leveraging the knowledge and expertise of others to meet brand objectives. 

  • Ensures projects are completed on time and within budget.


Consumer Insights and Business Acumen

  • Assists in analyzing retail, category, brand, consumer, and competitive trends to understand key business drivers and make thoughtful recommendations to grow the business via portfolio optimization, innovation/renovation, distribution, communications, pricing, and promotions.

  • Collaborates with the Marketing team and Consumer Insights team to participate and understand research studies with the objective of assessing the needs and wants of our consumers to deliver innovative new product ideas, disruptive creativity. 


Innovation & Renovation

  • Works with PM as a Marketing Lead on innovation projects through the Product Development Process (PDP) by identifying new opportunities, building a case for launch based on consumer need, and ability to enhance our brand portfolio while working with cross-functional partners successfully ushering new products from ideation to launch. 

  • Reviews and/or authors new product concept and initiates the PDP process 

  • Develop and submit R&D + Creative brief

  • Initiates idea screeners and packaging studies (as needed)

  • Coordinates with Finance and Sales to determine optimal price structure

  • Provide cross-functional leadership 

  • Leads the development of packaging (graphics) across the entire complete meals category for all classes of trade. 


Position Requirements

  • Passionate about fresh foods

  • Bachelor’s Degree, MBA strongly preferred

  • Minimum 2-4 years of brand management experience within the CPG industry (food strongly preferred)

  • Strong analytic capability and attention to detail a must (Nielsen and IRI proficient)

  • Intermediate/Advanced Microsoft Excel skills

  • Excellent written and oral communication + presentation skills

  • Adept at multi-tasking and time management

  • Experience in corporate and entrepreneurial environments is a plus

  • Positive attitude!

  • Bonduelle Fresh Americas requires its employees to provide proof of vaccination against COVID-19, where allowable under the law, unless they are approved for a reasonable accommodation. If you are unable to provide proof of vaccination, you will be required to provide proof of a COVID test on a weekly basis. 


Evaluation Metrics

  • On-time launch of new products

  • Flawless execution of project deliverables

  • On-time timeline deliverables

  • Brand or Sub-brand $ Sales and $ Sales growth

  • Market Share

  • Innovation & Renovation Concept Scores

  • Self-development goals

Bonduelle Fresh Americas is proud to be an Equal Opportunity Employer. We believe in hiring individuals from diverse backgrounds and experiences to create a workforce that truly reflects our communities. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other legally protected status. We are committed to providing reasonable accommodation to veterans and individuals with disabilities or special needs during the application process and employment. If you need assistance, please contact us at (626) 856-8686 or bfa-info@bonduelle.com.