Brand Activation Manager Nordics

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Date: May 17, 2024

Location: Copenhagen, DK, 2450

Company: Bonduelle

This is more than a job, it is the opportunity to make a greater impact on yourself, others and the planet!


Bonduelle is a family-run company of 12.100 people which provides over 100 countries with vegetables and collaborates with  2.100 independent farming partners.


We strongly believe vegetable food is THE solution to bring well-being through food to the nearly 9 billion inhabitants of our planet while preserving its resources. Because we are convinced we have a key role to play, we have made it our mission to "inspire the transition toward a plant-rich diet to contribute to people's well being and planet health".


To this end, we are engaged in the B Corp label process : we grow, process and sell our products sustainably, make plant-rich food more accessible for everyone and deliver positive economic and social impacts for all our employees and communities. 


At Bonduelle, people come first. The size of our company gives all employees the opportunity to grow, gain autonomy and be in charge of their projects. As an international company, we offer a wide array of jobs and responsibilities all over the world.

Bonduelle Northern Europe is one of the regions leading in realizing our mission for 2025. We are a commercial organization based in Eindhoven. We are responsible for the Benelux, Nordics and the United Kingdom. For our Marketing department we are looking for a:

Brand Activation Manager Nordics

As a Brand Activation Manager within the Nordics area, you are responsible for coordinating and supporting a broad variety of marketing activities. Making sure that we deliver excellence in execution on the roll out of our marketing plan and boost the brand image.


You are part of the Marketing team and report directly to the Brand & Shopper Marketing Manager Retail Nordics. The Nordic office is located in Lyskær 3 CD, 2730 Herlev. 


Responsibilities: What do you do?

  • Supporting the deployment of the marketing plan, pack design, assortment changes, preparation of product launches, trade story and Q&A.
  • Event management: organization of marketing and brand related events (i.e influencers, launch kick-off, brand day), national fairs & client events.
  • Webcare: keep brand websites up to date including  content on retailers websites. 
  • Maximizing digital exposure in SoMe channels: Instagram, facebook posts (analyze performance, structure & improve back-end, post content front-end, …). Manage active campaigns and digital assets. In charge of Ecom.
  • Internal communication (PR) on marketing activities, including communication to the current fan base. 
  • Activate the brand close to purchase to drive conversion in store for example POS material and displays.
  • End user analysis/ data analysis: Analyze end user data and summarize this quarterly into highlights to share with the team. 
  • Marketing administration: in charge of product information system, marketing budget administration and reporting as well as consumer complaints.


Working towards a better future for our people, planet and food, you are someone who:

  • Would like to contribute to a better future and always keep this in mind when making decisions;
  • Maintaining a healthy and safe environment; You pay attention to the balance between work and private life for yourself and your colleagues;
  • Promoting the culture of sustainability in the way of working. You work paperless as much as possible and make use of all digital tools facilitated for you;
  • Contribute at least once a year to a place or project, outside the organization, where you care for people or the environment, so that it becomes a better place to live.


We are looking for a colleague who:

  • Has a bachelor’s (or higher) level in Business, Marketing, or related field
  • 1-2 years of work experience in marketing, preferably in the FMCG industry
  • Has an affinity with food and aware of impact on health and well-being in our society 
  • Is fluent in Danish and has good command of the English language 
  • Has strong communication skills: Inspire, Influence and Convince
  • Is creative
  • Has strong organizational and problem-solving skills

We offer:

  • A challenging job at an inspiring company that continues to grow and values quality and innovation
  • A multidisciplinary team that strives to get the best out of themselves every day
  • Market-based employment conditions;
  • A hybrid work policy with flexibility in working hours and workplace;
  • A pleasant team of colleagues who work with pride at our organization.

Apply now:
If you have any questions about the vacancy, please contact us on telephone number +31 (0)40 261 88 33. You can apply via our application page with your CV and a motivation letter in English.
Proud of our values, such as concern for people, fairness and openness, we are convinced that individual differences make a team grow. 


We encourage diversity in all its forms and our positions are open to diverse backgrounds and experiences to create a workforce that truly reflects our communities. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, genetic information or other distinguishing characteristics or legally protected status that make a workplace diverse. 


If you need assistance, please contact us at +31(0)40 206 44 88 or


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