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Consumer Insights Manager

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Date: Nov 16, 2022

Location: Irwindale, CA, US, CA 91706

Company: Bonduelle

What if your job had a real impact? 

By joining Bonduelle, the world leader in ready-to-use plant-based food, you are deciding to make a positive and sustainable impact on yourself, others, and the planet. You will play an active part in our mission: "inspire the transition toward a plant-based diet to contribute to people's well-being and planet health". Bonduelle is a family-run company of 14,600 people which provides over 100 countries with vegetables. 

Well established in the United States, our business unit includes 4 production facilities with more than 3,200 associates. We process fresh vegetables, salads and meal solutions with our own brands: Ready Pac Foods®, Bistro®, Ready Snax®, Cool Cuts® and Bonduelle Fresh Picked™. Join us at Bonduelle to start an adventure where people come first and contribute to a better future through plant-based food!


Position Summary:

A deep understanding of our consumers is essential to our success as a business.  Market research is where we provide insight across everything from the launch of a new product to changing packaging, developing and modifying recipes, and finding the ideal communication messaging and channels for our consumers.


For the successful candidate, this means contributing to the running of continuous and ad hoc projects, qualitative and quantitative data analysis, and the delivery of actionable insights as part of a dynamic, results-driven team. You will challenge the status quo, manage multiple relationships and leverage a deep understanding of the consumer to change…well, everything.


Under the general direction of the Chief Marketing Officer, this role oversees and directs market research and related initiatives, using data-driven insights to represent the voice of the consumer while working in partnership with internal stakeholders, external agencies/vendors, and direct reports to achieve business goals.  This is a hands-on position; in a fast-paced and highly creative environment. The candidate for this position must be a self-motivated, highly analytical,  strategic, creative thinker and possess strong organizational and interpersonal skills.


Minimum Qualifications

  • Bachelor’s Degree in Economics, Marketing, Statistics, or a Behavior Science field preferred; MBA or master’s degree in social science strongly desired
  • 10-15 years of consumer market research experience (demonstrated experience with consumer packaged goods manufacturer a plus)
  • Demonstrated knowledge and experience with product development, branding & communications, and category/sales 
  • Working knowledge of syndicated services (i.e. Nielsen/IRI scanner and panel, Numerator) required along with working knowledge of MS Office Suite products and information databases and third-party survey platforms 
  • Highly analytical mindset with the ability to look at vast amounts of data and synthesize that information into intelligence that can be acted upon by the business is required - Strong storytelling skills
  • Sound understanding of various research methods (quantitative and qualitative) and appropriate application of these methods
  • Ability to translate research results/findings into meaningful and actionable insights
  • Ability to develop strong relationships with business partners and team members and proactively update on progress
  • Highly organized, self-starter with the ability to manage projects with limited oversight and proactively identify new consumer insights
  • Ability to handle multiple tasks simultaneously, adapt well to change and able to prioritize multiple work assignments
  • Excellent communication skills (both verbal and written); with the ability to relay insights throughout the team and keep other key stakeholders informed on projects


Desired Qualifications

  • Experience and knowledge in Retail and Foodservice channels.
  • Plan and lead consumer research activities to identify and evaluate new product opportunities, providing information and insight to assist in making sound business decisions that support new product initiatives critical to company growth
  • Collect and synthesize industry and consumer trends and provide implications for the business
  • Build on new product research best practices by searching out new methodologies and introducing them to the company, knowledge of Design Thinking and leading innovation work a plus
  • Display excellent interpersonal skills and close collaboration with cross-functional teams
  • Demonstrate strong problem solving, project management and communication skills
  • Research/Insight projects span the scope of market sizing, market/segment understanding, customer segmentation, product innovation, product validation, attitude and usage, brand value propositions and secondary/syndicated research trend analysis, all with the intention of supporting our long-term strategic growth and annual operating plans
  • Participates in Business Planning sessions and team presentations to key customers
  • Partners with leadership to develop an operating plan and budget while maintaining responsibility to operating within the set budget
  • Assesses each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive and meaningful ROI
  • Knows both when to recommend research and when to recommend against research
  • Works closely with vendors to analyze data and extract meaningful and actionable insights
  • Provides meaningful and actionable recommendations to the business team based on consumer insights
  • Provides a day to day voice of the consumer in the business dialogue
  • Supports the business team in identifying risks and opportunities from the consumer perspective (with and without new research)
  • Plays active role on cross-functional teams
  • A proven track record of results with a bias for action
  • A passion for learning and a craving to work in a fun culture

Bonduelle Fresh Americas requires its employees to provide proof of vaccination against COVID-19, where allowable under the law, unless they are approved for a reasonable accommodation. If you are unable to provide proof of vaccination, you will be required to provide proof of a COVID test on a weekly basis


Bonduelle Fresh Americas is proud to be an Equal Opportunity Employer. We believe in hiring individuals from diverse backgrounds and experiences to create a workforce that truly reflects our communities. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other legally protected status. We are committed to providing reasonable accommodation to veterans and individuals with disabilities or special needs during the application process and employment. If you need assistance, please contact us at (626) 856-8686 or