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Foodservice Account Manager Wholesale Belux

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Date: Mar 8, 2023

Location: Lier, BE, 2500

Company: Bonduelle

“At Bonduelle I make a greater impact”

By joining Bonduelle, you choose to make a sustainable and positive impact on yourself, others and the planet!

Bonduelle is a family-run company that employs more than 14.600 people and collaborates with 2800 independent farming partners.

We strongly believe that plant-based food is the solution to bring well-being to the nearly 9 billion inhabitants of our planet, while preserving its resources. We have made it our mission to “inspire the transition towards a plant-based diet to contribute to people’s well-being and planet health”.


B Corp by 2025

One aspect of Bonduelle to accomplish this mission is our goal to be globally BCorp certified by 2025. B-Corp companies are committed to, and are transparent about, the highest standards of social responsibility and the environment. The BCorp certification indicates that a company is constantly developing and committed to being more sustainable. Sustainability is in the genes of the Bonduelle family business, which has been active in agriculture since 1853.

“We are committed to innovating from soil to mouth to create a better future through plant-based food. We deliver on our mission with seven commitments to sustainable agriculture and nutrition. With the promise to become BCorp certified we want to keep ourselves dedicated to nature. We are engaged to grow, process and sell our products sustainably, make plant-based food more accessible for everyone and deliver positive economic and social impacts for all our employees and communities.”


Bonduelle promises

With seven promises, Bonduelle is working on a better future with plant-based food. These promises are divided into two pillars: Sustainable agriculture and Sustainable nutrition.

“Bonduelle promises sustainable agriculture”

We start with sustainability at the origin: the cultivation of our vegetables. Bonduelle always uses seasonal vegetables, which grow outside in the open ground. In addition, we help farmers with alternative techniques to preserve biodiversity, protect the soil and control weeds and pests. That is necessary for a healthy planet and bright future.

“Bonduelle promises sustainable nutrition”

Our mission is to create a better future with plant-based food, which is necessary for the planet and for ourselves. Many Dutch and Belgians developed chronic diseases like type 2 diabetes and obesity, which is caused, among other things, by unhealthy food. Many fruits and vegetables reduce the risk of these diseases, which makes us realize we need to eat healthier and continue to eat well.

That is why we provide vegetables and legumes that are tasty and suitable: from easy products for home cooks to vegetable inspiration to chefs. We continuously innovate in new plant-based solutions. We prepare our vegetables and legumes with steam, to keep a crunchy bite, preserve color and great taste. With these principles we stimulate the world to eat more plant-based food.


Bonduelle Northern Europe

As part of the Bonduelle Group, we operate in the zone Bonduelle Northern Europe. This includes the Netherlands, Belgium, Luxembourg, Scandinavia and the United Kingdom. Our office is located in Eindhoven.


Food Service Benelux

Bonduelle’s Food Service mission is to make plant-based food easy for chefs (inspiring, easy to buy, easy to cook and profitable) and indulgent for guests (attractive, pleasant and tasty) for all Food Service Channels.

Bonduelle Food Service is more than just vegetables, it also offers complete and tailor-made solutions (products, services, advice, inspiration) that will help Chefs meet the growing demand for plant-based food by helping them to easily create the tastiest dishes for their guests.

It is all about inspiring, tasty and effortless plant-based products that enhance meals. Moreover, we strive to work together with chefs to make plant-based food the highlight of a meal and ensure an incredible experience. Together we are going to develop the meal of the future.


“What makes Bonduelle Food Service unique?”

1) Knowledge of vegetables

We are in full development and apply methods for a more sustainable cultivation of our crops. In line with our extensive knowledge of agrotechnology, we use the power of nature to grow crops. Thus, we work with nature - and not against it. Sustainability and quality play a key role in every step from field to fork. This starts with the selection of the seeds and only ends when the products have been processed in a tasty dish. Besides, the quality on the plate should be indistinguishable from fresh. Thanks to our advanced technologies, our vegetables and legumes retain their firm bite and nutritional values throughout the cooking process. You can taste that!

2) Culinary expertise

In order to produce the right plant-based products for the Food Service market, you have to understand the chef's needs. By observing chefs in the kitchen in various countries in Europe, we at Bonduelle understand what goes on in their heads while cooking. We see the challenges they face and the solutions we can provide for them.


The Food Service Team

The Food Service Sales Team is led by the Sales & Marketing Director Food Service Benelux & UK. The Team consists of a Dutch and BeLux Food Service Team, working from Eindhoven and at Client Locations.


The Position: Foodservice AM Wholesale Belux 

Due to growth of the Foodservice department on Key Accounts in both the commercial and social channel, a new position has arisen for an Account Manager Wholesale BeLux. This AM position requires a proven track record of doing business with different wholesalers across Belgium and Luxembourg. The focus in this role is on maintaining and developing the existing relationships with our wholesalers by conducting price negotiations, range optimisation, coordinating activations and promotions in joint consultation with the wholesaler and of course efficient collaboration with our (end) customers and colleagues to achieve good business results.


You inspire customers through your passion for plant-based food, knowledge, listening skills and persuasiveness to start working more plant-based. You include the internal organization in your plans. You are a builder with vision and you take initiative. You close deals in a creative way in which you show courage and build and expand the relationship with customers and prospects.

You work closely with colleagues from Marketing, the Culinary team and Sales. You will report to the KAM Wholesale Benelux.


Tasks & Responsibilities 

  • Putting our customers first: what do they find important and how can you help, relieve and grow them on behalf of Bonduelle?

  • Customer Focus; solution selling within the B2B and B2C environment,

  • Translating trends and developments within the plant-based food category into collaboration with customers,

  • Connecting specialists on the  (potential) customer side with the specialists at Bonduelle, such as our culinary advisor and channel marketeer, to proactively accelerate the business,

  • Monitoring objectives and maintaining efficient records regarding visits, budgets, forecasts, account plans and other relevant information,

  • Deliver the budget and implement our strategy in terms of growth, profitability and other set KPI's.

Performance areas
Deliver the Food Service Budget P&L, focussing on sustainable topline growth (KPI's Turnover IFRS, Volume, CI mass en CI%),

2) Operational performance: based on customer satisfaction, service turnaround plan focussing on an extended route to market via Key Accounts.


Experience & Competencies

  • Bachelor or Master level,

  • At least 3 years of work experience within Food Service / Out of Home with a relevant network,

  • Language skills: Dutch, French and English (spoken and written),

  • Understanding and/or experience with wholesalers,

  • Entrepreneurial, eagerness and commercial savviness,

  • Strong communication skills: Inspire, Influence and Convince,

  • Affinity with and interest in Plant-Based solutions,

  • Result and Customer focussed,

  • Strong analytical skills.


  •  Experience with both wholesalers and end users




Are you interested and are you the one who can help us to grow further? Then leave your CV with motivation on our application page as soon as possible. 


For more information about us, please visit:


Acquisition in response to this vacancy is not appreciated