Share this Job

National Sales Director

Apply now »

Date: Mar 3, 2023

Location: US - Southeast, FL, US, 33602

Company: Bonduelle

Department: Sales
Reports To: Sr. VP Sales
Salary Type: Exempt

What if your job had a real impact? 

By joining Bonduelle, the world leader in ready-to-use plant-based food, you are deciding to make a positive and sustainable impact on yourself, others and the planet. You will play an active part in our mission: "inspire the transition toward a plant-based diet to contribute to people's well-being and planet health".  This is demonstrated in the recent certification we received as a B Corp.  B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. 


For us, making a positive impact is a foundational element of our company. We believe plant-rich foods are the answer to many of the challenges we face, both for the health of the planet and the well-being of people. Being certified as a B Corp recognizes the many years of work we have been doing to reshape the world’s food systems. This certification validates the positive impacts we have already made while also ensuring we remain steadfast and transparent in our progress toward further improvements.

Bonduelle is a family-run company of 14,600 people which provides over 100 countries with vegetables. 


Well established in the United States, our business unit includes 3 production facilities with more than 3,200 associates. We process fresh vegetables, salads and meal solutions with our own brands: Ready Pac Foods® and Bistro®.


Join us at Bonduelle to start an adventure where people come first and contribute to a better future through plant-based food!

About this job:
We are hiring a Director of South East to help us grow this important market.  This critical leader will help build and develop our SE business with a focus on several strategic customers, including:  Publix, Ahold, HEB and SEG.  This role will have strong cross-functional collaboration with marketing, product development, agricultural operations, production and category management teams. 

We’re looking for a gifted salesperson, who has strength in communication, collaboration and fact-based selling, and enjoys fast-paced growth, is comfortable with change and ambiguity, has a flexible growth mindset, and is excited about helping us grow the Bonduelle Fresh Americas brand.


This role will report into the Senior Vice President, Retail Sales - East and will work closely with the Retail Sales team and numerous cross-functional teams within the company.  This role will ideally be located in Florida near Lakeland.


Responsibilities include:

  • Serve as strategic partner to our customers with a focus on elevating our presence at senior levels and building strong relationships and trust with key stakeholders
  • Develop sales and business plans to drive company profit and share growth across key customers
  • Manage both branded and Private Label businesses successfully
  • Lead and have accountability for forecasting and business planning activities that establish budget, volume, and profit targets, across key customers and product categories
  • Execute against RFP’s when surfaced to maintain and grow our collective business
  • Strength in strategic fact-based selling, insights and category management
  • Collaboration with cross-functional teams to achieve key milestones across pricing, promotion, new product development and operational efficiencies
  • Manage broker network where applicable
  • Expectation is this position will be in the market 50% of the time meeting with customers
  • A passion for learning and a craving to work in a fun culture

By your key position in our company, you will support our environmental and social initiatives to drive progress against our corporate social responsibility and B Corp certification.


About You

  • Bachelor’s degree
  • Extensive experience (10+ years), preferably in short shelf life categories, in both branded and private label businesses, managing strategic and/or national accounts
  • Experience in (re)shaping the sales model and approach at a dynamic and growing CPG company
  • Demonstrate exceptional financial acumen
  • Demonstrated ability and extensive experience working with high performance teams and working collaboratively in a cross-functional, fast-paced environment
  • Have excellent analytical and problem-solving skills
  • Are adept at managing multiple priorities across the customer landscape


Who you’ll work with

  • This role will partner with the key functions across our company, including, Finance, Supply Chain, Operations, Marketing, Insights and Category Management and Sales Leadership.  
  • You’ll work closely with the SVP East and will interact regularly with our Leadership and Sales team across the organization.


Key contributions in the first year

  • Build out a detailed sales strategic plan to deliver against key customer targets and KPI’s in the FY ‘24 year
  • Sell in FY ‘24 new innovation with 70% of customer acceptance in first 12 weeks of launch
  • Successfully anticipate, plan and secure RFP bids, securing existing business while winning probalized upside
  • Identify new customer opportunities and build a bridge to a successful sell in with the fiscal year
  • Develop clear strategy and execution plan, with clear KPI’s with our broker community

Bonduelle Fresh Americas does not require employees to be COVID-19 vaccinated and/or boostered at this time, but does require disclosure of vaccination status and supporting documents. Bonduelle Fresh Americas reserves the right to modify any internal policies, including safety policies, as needed and in compliance with all applicable laws.


Bonduelle Fresh Americas is proud to be an Equal Opportunity Employer. We believe in hiring individuals from diverse backgrounds and experiences to create a workforce that truly reflects our communities. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other legally protected status. We are committed to providing reasonable accommodation to veterans and individuals with disabilities or special needs during the application process and employment. If you need assistance, please contact us at (626) 856-8686 or  

Nearest Major Market: Tampa